The Statistical Significance Purgatory: Why A/B Testing Can Leave You Stuck (and How RL Offers Escape)
In the relentless pursuit of conversion rate optimization (CRO), A/B testing has long been the reigning champion. It allows you to compare variations of your website elements, from headlines to layouts, and identify the statistically "better" performer. But for all its strengths, A/B testing comes with a soul-crushing enemy: the wait for statistical significance.
Thinking and Talking about Data
The language we use when talking about software greatly effects the product we deliver.
Data Engineering is a Critical Skill
More software developers should at least dabble in data engineering.
Writing Software like a Fighter Pilot
Make better software with mental tools meant for fighter pilots
My Equipment for Video, Audio, Podcasting, Streaming, etc.
I’ve been asked specific details about my audio and video setups enough that I thought it would be worth documenting well.
How to Start Every Project: Build Tools
Every project should start with a build tool.